A new development is revolutionizing many lives in the hamlets of India by bringing brightness where there used to be blackness.
The New York Times published an article titled, "Husk Power for India". Electricity, which is prevalent in the lives of many in developed nations, is a pure luxury in remote areas of developing ones. What was once fed to animals now is used to generate electricity - rice husks.
Being brought up in the pastoral Bihar State, Manoj Sinha knew what it was like to be without light at night. Being an engineer with Intel Corporation he had all the competence to bring a lifelong idea to fruition. He led the creation of his power generation equipment from rice husks and other wastes from farms and now he sells power to rural areas across India.
Sinha is what could be called a reformative businessman because he feels business is the answer to major social problems. "Business leaders must realise that the world's poor need investments more than handouts," he says, adding, "these are customers, not victims."
The article motivated me to think about offering things in a different way that made me ask myself, "what is the most perfect form of giving?" Is it edification, commerce or disaster aid? There are so many ways to create a difference. One way of giving can seem more productive or practical than other ways depending on the way it is given expression, viewed or put into practice.
I then came to delineate there were eight segments to giving as a way to see this. So, let me chart out the eight differences; which in effect are often 'stages' of giving as well.
Stage one: Necessity - saving and helping others who are afflicted by natural catastrophe, contagious diseases or other unmanageable conditions.
Stage two: Reprieve - providing reprieve from long-standing malnutrition, penury, illnesses, handicaps or inequity which otherwise would prolong or get worsened because of the lack of perception, edification or resources.
Phase three: Curing and defending - morally, bodily and spiritually. Many people carry scars that may be invisible but strongly constricting their lives. Giving the cure to release the long-standing suffering creates more chances for them while giving necessary defense gives them a feeling of security.
Stage four: Training - giving better training, knowledge and skill instruction to create empowered and practical solutions to resource creation while encouraging people to identify their singular talent to survive.
Phase five: Innovative investment - giving a helping hand, cash or material to those who have the ability to make a change. This gets weighed many times as the materials increase and is passed on to several others who again create more out of the chances given.
Stage six: Tenability - working together with the people in the local surroundings, creating tenable groups - ambiance-wise and reciprocally.
Stage seven: Empowerment - sanctioning and influencing the people to set free their true capability and drive to make a difference. In this group of offering, the aim of offering changes from 'giving to those who are in need' to 'giving people an opening to give to others' and to the whole group.
Stage eight: Cherishing - just doing whatever we like to do to tend and care for others. No approach or expected upshot exists in this stage of offering. 'Giving' does not even exist here in the physical sense of the word, as there is no sense of owning or decision or craving to modify things. This is where we do not even have to consider anything, we give out of a sense of our own fulfilling sensations.
What we also see is that at each of these eight phases of sharing there are many things that the giver gets in return.
One: Sense of connection
Two: Sense of comfort
Three: reprieve from ache (our own)
Four: Gratitude for our own knowledge, skills and circumstances
Five: Long-term sense of contribution and satisfaction for our own life
Six: Improved environment for our own life and for the lives for all those we love and care for
Seven: Soul fulfilling inspiration and dedication to our own purpose
Eight: Affection
Sharing has many stages and sensations based upon the donor and getter. And the 'phases' do not detail which one is of more importance than the other. All are mandatory.
I was gifted with an experience early in 2008 while travelling with a group of dedicated entrepreneurs through India to see how we could be more effective in our giving. I was blessed to have one particular experience that made me think about what 'effective giving' really meant.
We were in a little town one day. Four of us had just booked a taxi to take us to another town nearby. We negotiated with the driver carefully as our hotel staff had warned us in advance about the rip-off we might experience seeing we were not local.
We stopped in front of the local train station for a short break on the way. While the others disappeared off to use the bathroom, I started a conversation with our taxi driver standing next to the taxi. With very limited English and a full smile exposing his blackened front teeth, he told me that he had a house on the outskirts of the town and he had a young wife and two children who went to the local school - I started to feel connected to him.
I appreciated the fact of his having such a wonderful family and told him that I too had two little ones of almost the same ages as his. When the others were back the driver suddenly invited us to come to his house and have lunch. I took it only as a formality that was customary courtesy. But after taking us to the town center and leaving us there, he told us that he would wait for us until all our wandering in the town was over. And he really did. I was actually quite astonished to see him still remaining glued to the side of the road next to his taxi more than one hour later. We got into the taxi and he drove fast up the road to where he had his family.
When we arrived we were actually quite shocked to see how he was living. It was almost like the same condition (if not worse) to the lifestyle of people living in slums we had visited previously. From the nice new taxi he was driving, who could have imagined
As he reached the narrow open street in between shanties that were made with rough concrete blocks and mud walls, we felt guilty about accepting his invitation. For a brief moment I was nonplussed. "How could I accept the hospitality of this man who didn't seem to have anything at all and I didn't even bring any gift that could be a help to his family", I told myself.
As we walked into his house, we saw a pan and small stove on the mud floor. His very shy wife nodded blushing in surprise and disappeared into the small storeroom (a cupboard size) next to it. As I looked in, I saw the next-door neighbours handing over some teacups to his wife over the crumbled concrete fence. They didn't even have extra teacups in their house. There was only one small room fitted out with one single bed and an old galvanised chest next to it.
The driver hastily drew out three hand-woven mats from the trunk and spread them out on whatever little space there was on the mud floor and put one on the bed.
Steaming cups of tea and hot snacks arrived soon. Both his kids as well as kids from the neighbouring houses came to see us and remained at the doorway. The six of us could just squeeze into the tiny room. I was curious to know where his children were sleeping. I thought maybe they had another space somewhere. To my astonishment, he just pointed at the chest and said with his happy smile that it was their bed.
He cheerfully informed us that he was a dancing expert of the area and pointed at the medals displayed on the recess above his bed. Bent on showing us his dancing skills he at once ran outside. From some place music started coming into the tiny room. He has no arrangement for music in the house, it was flowing in from outside. I wondered where it came from till I saw him bringing his taxi in reverse to the back wall of his house with the doors open and music flowing in from the high volume car radio!
The time quickly passed (dancing together and having more cups of tea) and it was finally time to say thank you for their great hospitality and head on our way. As we stood up to leave and thank him and his wife, he reached to the best looking rug on the bed, rolled it up and handed it to us. It was one of the only few things he had. I could not believe he offered it to us.
We all politely declined his gift and walked out saying goodbye to all the people waving at us. We got confused about this whole thing. Should we have given some money to the family as their life obviously looked very limited? Should we have accepted his prized gift?
As I was thinking about this soul-lifting happening a few days afterwards, I was wondering about refusing his gift. He looked quite dejected that we didn't agree to take the gift. It wasn't only the fact of declining the gift that crossed my mind.
I realised that the feeling of restlessness I felt was in reality the result of seeing him as less privileged. I was feeling that I couldn't probably receive anything from someone who owned too little.
But did he really have nothing much? Maybe he had much more - many more.
Maybe the greatest gift we could have given him then was to receive his gift in total respect and gratitude.
All actions of gifting and getting are essential for us to fill our world with plenty and contentment equally for both giver and getter. We can begin doing this instead of assessing and defending one over the other. The perfect act of gifting and getting needs no further clarification.
Manoj Sinha's words echo in my mind once again, "these are customers, not victims." I can imagine the smiling faces of the villagers who are now proud to have electricity in their villages and the children who now can read books and learn in their homes at night.
Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.
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